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销售模式的创新归根结底基于市场竞争,而农机市场的竞争只有2个原则:要么为顾客提供更多、更新的价值;要么比竞争对手更有效率。近年来,农机行业的快速发展加速了市场竞争的激烈程度。农机企业为适应日益复杂的市场竞争形势,赢得竞争优势,争相创新营销模式成为过去几年农机市场的一个显著特点。随着农机行业新常态的到来,营销模式创新将再掀高潮,或将成为引发行业革命的下一个引爆点。
The sales model innovation is ultimately based on market competition, and the competition in the agricultural machinery market has only two principles: either to provide customers more and newer value or to be more efficient than their competitors. In recent years, the rapid development of agricultural machinery industry has accelerated the fierce competition in the market. Agricultural machinery enterprises to adapt to the increasingly complex market competition, to win the competitive advantage, competing innovative marketing model has become a significant feature of the agricultural machinery market in the past few years. With the advent of the new normal in the agricultural machinery industry, the innovation in marketing mode will again rise to the climax or will be the next tipping point in the industry revolution.