对中国市场的误读,对价值客户的错误判断,曾让麦考林付出了惨痛的代价两周前,刚办了中信银行信用卡的杜女士,一早收到了银行寄来的信,拆开信封一看,发现自己的卡和别的同事的有些不一样——一张卡通形象的粉红色卡,上面还有麦考林的标识。信用卡设计的颇具女性色彩,这让本就喜欢与众不同的杜女士更爱不释手。再看同时寄来的资料中,还有一份是麦考林的商品目录册,整本目录册上都是各式各样的女士用品,有琳琅满目的东京潮流服装、夏日淑女拎包、楔跟鞋等时尚潮货,另外还有精致小巧的各种小电器,煲汤的、榨果汁的,每种东西都深深吸引着她,恨不得马上拨通电话去定购。 Misreading of the Chinese market, misjudgment of value customers, had let McCallor paid a painful price Two weeks ago, Du had just made a credit card of CITIC Bank, received a letter from the bank early in the morning, opened the envelope to see , Found that some of his own card and other colleagues are not the same - a cartoon pink card, which also has McCall logo. Credit card design is quite female color, which makes this like more unique Mrs. Du more put it down. Looked at the same time sent the information, there is a copy of McCall’s catalog of goods, the entire catalog is a wide range of ladies supplies, an array of Tokyo fashion, summer ladies bag, wedge heel, etc. Fashion tide goods, in addition there are all kinds of small and exquisite small electrical appliances, soup, fruit juice, everything deeply attracted her, can not wait to dial the phone to order.