人人都会接触到广告。广告在生活中随处可见。广告,顾名思义,就是广而告知。随着商品经济的发展和当今世界科学技术的进步,广告手段日益科学化现代化,运用广告来开拓市场、争取消费者,成为企业开发市场、扩大商品销售的重要手段。然而,现在做广告的很多都是非专业出身,因此,专业出身的人才空缺,这跟广告业的急速发展不相匹配。广告是一个竞争性强、瞬息万变的世界,同时也是一个活跃有趣的世界。 Everyone is exposed to advertising. Advertising everywhere in life. Advertising, as the name suggests, is wide and informed. With the development of commodity economy and the progress of science and technology in today’s world, the means of advertisement have become more and more scientific and modernized. Advertisement has been used to open up markets and consumers. It has become an important means for enterprises to develop their markets and expand the sales of commodities. However, many of the advertisements are now non-professionally originated. Therefore, the vacancy of professionals is not matched by the rapid development of the advertising industry. Advertising is a competitive, rapidly changing world, but also an active and interesting world.