众所周知,前几年的房地产行业发展可谓如日中天,众多从事房地产产品经营、项目开发的企业收益可观,然而过于炙热的房地产,给寻常百姓的生活也带来了巨大挑战,国家由此出台了宏观调控政策。在这个背景下,如何做好房地产营销呢?本文从阐述房地产营销概念入手,进一步分析了宏观调控背景下房地产营销面临的挑战,最后探讨了宏观调控背景下房地产企业的营销新策略。 As we all know, a few years ago the development of the real estate industry can be described as flourishing, many engaged in real estate product management, project development companies considerable benefits, however, too hot real estate, to the lives of ordinary people have also brought great challenges, the state introduced the macro-control policy. In this context, how to do a good job in real estate marketing? Starting from the concept of real estate marketing, further analysis of the macro-control background of real estate marketing challenges, and finally discusses the macro-control real estate marketing strategy.