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随着电子商务的不断发展,互联网商业形态日渐成熟,长尾理论受到了人们的广泛关注。通过分析长尾理论对网络营销产生的巨大影响,从长尾理论的角度出发,提出了基于长尾机制的网络营销创新策略,并探讨了在此过程中应该注意的一些问题。促使企业开拓网络营销新兴的应用领域,提高企业综合竞争优势。
With the continuous development of e-commerce, the form of Internet business has matured. The long tail theory has drawn wide attention from people. By analyzing the great influence of long tail theory on network marketing, from the perspective of long tail theory, this paper proposes an innovation strategy of online marketing based on long tail mechanism and discusses some problems that should be noticed in this process. Promote enterprises to open up new areas of network marketing applications, improve the overall competitive advantage.