市场营销对于中小企业的产品销售、品牌形象的建立以及竞争力的提高都是非常重要的,可以说中小企业要想在激烈的市场竞争中能够长远发展下去就必须要做好市场营销。但还有一些因素制约着中小企业市场营销能力的提高,例如专业人才的缺失以及市场定位和目标市场的不清晰和落后的营销方式都制约着中小企业市场营销能力的提高,针对这些因素我又提出了相应的策略。 Marketing for SMEs product sales, the establishment of brand image and improve competitiveness are very important, we can say that SMEs in the fierce market competition in the long-term development must be done in marketing. However, there are still some factors that restrict the improvement of marketing capabilities of SMEs. For example, the lack of professionals and the lack of clear and backward marketing methods in market positioning and target markets all constrain the improvement of marketing capabilities for SMEs. In response to these factors, Put forward the corresponding strategy.