根据中国互联网络信息中心(CNNIC)最新发布的第40次《中国互联网络发展状况统计报告》,截至2017年6月,中国网上外卖用户规模达到2.95亿户,较2016年底增加8678万户,增长率达到41.6%。其中,手机网上外卖用户规模达到2.74亿户,增长率为41.4%,使用比例达到37.9%,提升10个百分点。在行业进一步发展成熟、盈利水平较低的情况下,平台深耕现有业务与横向拓展成为必然选择。外卖业务上,各平台仍在投入巨额补贴以提高市场渗透率,同时也在继续推进精细化运营以提升用户体验,如为用户提供食品安全理赔保险服务、利用人工智能 According to the 40th Statistical Report on Internet Development in China recently released by China Internet Network Information Center (CNNIC), as of June 2017, the number of online takeaway users in China reached 295 million, an increase of 86.78 million from the end of 2016, representing an increase of Rate reached 41.6%. Among them, the number of mobile phone online takeaways reached 274 million, an increase of 41.4%, the use of 37.9%, an increase of 10 percentage points. In the further development of the industry mature, low profitability of the case, the platform to deepen the existing business and horizontal expansion has become an inevitable choice. Take-out business, the platform is still heavily subsidized to increase market penetration, but also continue to refine the operation to enhance the user experience, such as providing users with food safety claims insurance services, the use of artificial intelligence