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在竞争激烈的房地产行业,创建品牌已经成为越来越多国内房企的共同认知和不懈追求9月12日,“2013中国房地产品牌价值研究报告”发布会在北京国家会议中心举办。这是“中国房地产TOP10研究组”自2004年起,连续第十年发布国内房地产企业的品牌价值研究成果。在房企发展日益分化、领导品牌突起的大背景下,“品牌价值持续快速增长,全方位提升市场竞争力”等研究成果引起了广泛关注。
In the highly competitive real estate industry, to create a brand has become more and more common recognition and unremitting pursuit of domestic housing prices September 12, “2013 China real estate brand value research report ” conference was held in Beijing National Convention Center. This is the “Top 10 Study Group of Real Estate in China”. Since 2004, the tenth consecutive year has released the research on the brand value of domestic real estate enterprises. In the context of the increasingly diversified development of the real estate industry and the sudden rise of the leading brands, research results such as “continuous and rapid growth of brand value and all-round market competitiveness” attracted wide attention.