药品的服用直接关系到人的生死,所以在我国的《广告法》中药品广告的禁令也特別多。△不能讲“疗效最佳”、“药列病除”、“根治”、“安全预防”、“安全无副作用”等断言; △不能用“最新技术”、“最高科学”、“最先进制法”、“药之王”等绝对化语言; △不能讲“无效退款”、“保险公司保险”等承诺; Drugs are directly related to human life and death, so in China’s “Advertising Law” in the drug ban is also particularly large. △ can not say “the best effect”, “medicine out of disease”, “cure”, “safety precaution”, “safety without side effects” and other assertions; △ can not use “the latest technology”, “the highest science”, “the most advanced Law ”,“ king of medicine ”and other absolute language; △ can not say“ invalid refund ”,“ insurance company insurance ”and other commitments;