商品经济影响了我们现有了教学,单纯地靠传授知识和技能的教学方法,已经不再适合这个社会,现代社会呼唤的是具有良好的设计思维和技能的设计人才。在激烈的商业竞争中商品的竞争实际上是设计的竞争和能力的竞争。在现代设计领域里,文字是视觉传达设计的重要元素之一。字体的应用已渗透到各个方面,成为最直接最有效的视觉要素。如商品包装的品牌字体、书籍装帧的封面文字及广告文字用语等,它们在性质、特点、内容上都有较大的差别。特别是近年来在市场环境日趋成熟 The commodity economy has affected our existing teaching methods and is no longer suitable for this society simply by imparting knowledge and skills. The modern society calls for design talents with good design thinking and skills. In the fierce commercial competition in the competition of goods is actually the competition of design and competence. In modern design, text is one of the most important elements of visual communication design. The application of fonts has penetrated into all aspects and becomes the most direct and effective visual element. Such as the brand name of the product packaging, book binding frames and advertising text words, etc., they are in the nature, characteristics, content, there is a big difference. Especially in recent years the market environment matures