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国庆长假刚过,媒介即纷纷报道,新康泰克销势走好,上市一个多月南京、合肥、广州、成都等城市即赶上泰诺、银得菲、999等感冒药品的销量,并不断攀升。此时距新康泰克9月3日上市不到两个月时间。新康泰克在群雄争战的 OTC 感冒药市场,迅速博回消费者的青睐,销量节节攀升,市场占有率不断提高,使康泰克市场空缺已被填补的传言不攻自破。在硝烟甚浓的感冒药市场,因被禁售而退出市场,今卷土重来,达到如此效果,其营销运作无疑值得探究。2000年11月15日,PPA 事件对中美史克简直
Just after the National Day holiday, the media reported that the sales volume of New Contac went well. Nanjing, Hefei, Guangzhou, Chengdu and other cities listed more than a month were catching up with sales of Tylenol, Yindefei, 999 and other cold medicines, and they continued to climb. . At this time, it was less than two months since New Contac went public on September 3. New Contac’s OTC cold drug market in the battle of the heroes quickly returned to favor with consumers, sales rose steadily, the market share continued to rise, and the rumors that the Contac market vacancy has been filled are not broken. In the cold-smell cold drug market, which has been banned from the market, it has come back to the market and it has achieved such an effect. Its marketing operation is undoubtedly worth exploring. On November 15, 2000, the PPA incident was just right for Sino-American Sker