奥运即将到来,各大媒体关于奥运的报道铺天盖地,尤其是各大电视媒体,一天当中出现数个与奥运相关的节目已不足为奇。但在如此丰富、如此密集的奥运报道大餐过后,我们的电视荧屏还会剩下什么,我们的电视媒体将拿什么来留住观众?因此说,“后奥运时代”的空白如何填补,是各媒体尤其是电视媒体,在奥运战鼓擂响前就早已开始深思的问题。 As the Olympics are approaching, reports by the major media on the Olympics are overwhelming. Especially in major television media, it is not surprising that there are several Olympic-related programs in a single day. However, after such a rich and intense Olympic coverage, what else will be left on our TV screens and what will our TV media hold to keep the audience? Therefore, how to fill the gap in the post-Olympic era? Is a question that many media, especially the television media, have already begun to ponder before the Olympic Games drums are rang.