品牌在今天首先是体验,更重要的是品牌是属于消费者的,如何将公众和消费者拉到塑造的过程当中来,是新的整合传播很重要的一个节点。影响广告市场发展的关键因素影响整个广告市场发展的因素,我在此总结四点:第一是经济和消费力的因素;第二是新兴媒体的冲击 Brand is the first experience today, more importantly, the brand belongs to the consumer, how to pull the public and consumers into the process of shaping them, is a very important node of the new integrated communication. The key factors affecting the development of the advertising market Factors affecting the development of the entire advertising market, I sum up four points: First, economic and consumer factors; Second, the impact of emerging media