何为“口红效应”?当经济处于低迷时期,人的购买能力会明显下降,但长期以来已经养成的消费欲望却会让人心痒难耐。这时候怎么办呢?于是类似“口红”这样价格较低的非生活必须品,成为了人们的最爱。经济再有压力,也浇不灭爱生活的人的消费欲望,而口红正好就是其中一味非常靠谱的“安慰剂”。 What is the “lipstick effect?” When the economy is in a downturn, people’s purchasing power will be significantly reduced, but long-term consumer desire has been developed but it will make people irritability. At this time, what should we do? Therefore, similar to “lipstick,” such as the low-cost non-living necessities, has become the people’s favorite. The economy is under pressure, and the consumption desire of people who love life cannot be poured out. Lipstick is just a very placebo that is very reliable.