4月中旬,凡客以“陈年的自媒体”形式,又一次出现在大众视野中,讲了过去、讲了未来、讲了一堆情怀,但依旧没有改变凡客什么,陈年甚至表达出,是否放弃凡客是一个“特别严肃的问题”。难道情怀没用了?错,是情怀对凡客没用了。凡客诞生在互联网屌丝经济大行其道的那几年,稍用情怀润色,就是企业营销很好的噱头。但现在是什么时期?中国市场进入消费升级阶段,情怀的作用已经从单纯的吸引眼球转变为“创造需求”。从需求角度来看,商品大概可以被分为必需品、改善品、非必需品三类。在供不应求阶段,必需品是流通主流,竞争集中在渠 In mid-April, every guest in the form of “old media”, once again appeared in the public field of vision, told the past, talked about the future, talked a lot of feelings, but still did not change what Fanke, aging Even expressed, whether to abandon the customer is a “particularly serious question ”. Is feeling useless? Wrong, it is useless to all the passengers. Where the customer was born in the Internet reeling economy in those few years, a little feeling of touch, is a good business marketing gimmick. But now is the time? Chinese market into the consumer upgrade stage, the role of feelings has changed from simply attracting attention to “create demand ”. From the demand point of view, the product may be divided into necessities, improvement, non-essentials three categories. In short supply stage, necessities are the mainstream of circulation, competition concentrated in the canal