本书是第一部通过总结品牌的中国经验阐释中国企业如何提升品牌竞争力的实战理论专著。本书全面系统地论述了品牌竞争力的内涵;品牌竞争力乃企业的核心竞争力的外在表现;品牌竞争力的核心力、市场力、忠诚力、辐射力、创新力、生命力、文化力和领导力的八个结构层次;品牌竞争力的获取方式:如何维持品牌的长治久安;乃至对国家品牌竞争力与城市品牌竞争力也进行了深 This book is the first practical theoretical monograph to illustrate how Chinese enterprises can enhance their brand competitiveness through summing up the Chinese experience of the brand. This book comprehensively and systematically discusses the connotation of brand competitiveness; brand competitiveness is the external performance of the company's core competitiveness; core competitiveness of the brand competitiveness, market power, loyalty, radiation, innovation, vitality, cultural power And the leadership of the eight structural levels; access to brand competitiveness: how to maintain the long-term stability of the brand; and even the national brand competitiveness and competitiveness of the city brand also carried out deep