全球广告巨子雅克·赛盖拉说:“创意犹如降落伞,张得越开活动得越快”,户外广告虽然有自己独特之处和优势,但是在创意这方面也需要不断翻陈出新不断添加新元素,才能吸引更多瞬间即逝的注意力,产生视觉焦点,产生传达信息、塑造品牌的效果。 Global advertising giant Jacques Segagela said: “Ideas like a parachute, Zhang more open activities faster,” although the outdoor advertising has its own unique characteristics and advantages, but in terms of creativity also need constant innovation The new element, in order to attract more fleeting attention to produce visual focus, produce to convey information, create brand effect.