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所谓绿色营销(Green Marketing)又称环境营销,是指企业在充分满足消费需求,保持适度利润和发展水平的同时,注重自然生态平衡,减少环境污染,保护和节约自然资源,维护人类社会长远利益及其持久发展,将环境保护视为企业生存和发展的条件和机会的一种新型观念和活动。具体来说,绿色营销就是企业通过市场交换过程满足人们的绿色消费需求,促进经济和生态
The so-called green marketing (Green Marketing), also known as environmental marketing, refers to enterprises in fully meet the consumer demand, maintain moderate profits and development level, while focusing on natural ecological balance, reduce environmental pollution, conservation and conservation of natural resources and safeguard the long-term interests of human society And its long-term development, taking environmental protection as a new concept and activity for the conditions and opportunities for the survival and development of enterprises. Specifically, green marketing is the business through the market exchange process to meet people’s green consumer needs and promote economic and ecological