在中国的广告人中,我有足够的理由对丁胜的创作历程作一次整体的见面:从小就喜欢美术的丁胜,从无锡轻工大学(现江南大学)设计学院毕业后,曾先后在无锡、广州和上海等地从事广告创作活动,几年来她在广告领域里有持续和充分的兴味,从来没有丧失对于广告创作的坚定信念,而且鲜明地表示出自己对于广告价值的肯定。几年里创作出了大量的广告作品,足以向同仁展示。我对丁胜的作品始终抱有明确的喜欢态度。回想1997,也就是丁胜刚从象牙塔走出迈入无锡广告界的那一年,她凭借自身的天资和努力,立即在圈内显露锋芒,她为中视股份公司做的年报,获了“97年中国优秀年报”奖。在无锡这段时间,丁胜显然“很有理想,总想把广告当成自己的事业来做”,时刻不望自己是绘画出身,学的又是视觉传达设计,在做广告案子的时候肯定会时时得以彰显,从而“设计味道较浓”,现在看来,却是“学生腔调啦”。尽管这样,丁胜的作 Among the Chinese advertisers, I have enough reasons to make an overall impression of Ding Sheng’s creation process: Ding Sheng, who loved art since I was a child, graduated from Design School of Wuxi University of Light Industry (now Jiangnan University) Wuxi, Guangzhou and Shanghai. She has had a continuous and full interest in the advertising field for several years. She has never lost her firm conviction in advertising creation and has clearly expressed her affirmation of the value of advertising. A few years to create a large number of advertising works, enough to show my colleagues. I always have a clear favorite of Ding Sheng’s work. Recalling that 1997, that is, Ding Shengang from the ivory tower out of Wuxi into the advertising industry that year, with her talent and hard work, she immediately revealed in the circle edge, she made for the China Television Corporation annual report, won the “97 China Outstanding Annual Report ”award. In Wuxi this time, Ding Sheng apparently “very good, always want to advertise as their own business to do,” always look forward to painting their own origin, learning is visual communication design, in the case of advertising will certainly be From time to time to highlight, so “design taste thicker,” it now appears, it is “student accent.” Despite this, Ding Sheng’s work