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随着我国改革开放的日益深化和社会主义市场经济体制的逐渐健全,我国的石油天然气企业也将面对更加错综复杂的市场竞争环境,如何创新和改进我国石油天然气企业的经营方式与营销管理理念,是提升我国石油天然气企业社会市场竞争力的关键性问题。文章针对质量营销管理理念在石油天然气销售企业中的应用进行深入探讨,并提出完善石油企业质量营销的基本策略,以期为石油天然气销售企业的发展提供有价值的参考。
With the deepening of China’s reform and opening up and the gradual improvement of the socialist market economic system, China’s oil and natural gas enterprises will also face a more complex market competition environment, how to innovate and improve China’s oil and gas companies operating mode and marketing management philosophy, Is to enhance China’s oil and gas enterprises in the social market competitiveness of the key issues. This paper discusses the application of quality marketing management concept in the oil and gas distribution business and puts forward the basic strategy of improving the quality marketing of the oil industry in order to provide valuable reference for the development of the oil and gas distribution business.