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本文以系统功能语言学为基础框架,借助自建的小型语料库,利用定量和定性分析的研究方法,以及物性语法系统为切入点对中文房地产广告进行探究,阐释了中文房地产广告的及物性特征和相对应的语用功能,从而揭示其背后所隐藏的意识形态。研究表明,作为一种大众化的语篇,中文房地产广告在推销楼盘的同时,也在努力迎合人们的情感诉求,并在一定程度上塑造人们的生活方式和生活理念。
This article takes the system functional linguistics as the basic framework, explores the Chinese real estate advertisement with the help of the self-built small corpus, the quantitative and qualitative analysis research method and the physical grammar system, The corresponding pragmatic function, so as to reveal the hidden ideology behind it. The research shows that as a popular discourse, Chinese real estate advertisements are trying hard to cater to people’s emotional appeals while promoting real estate. To a certain extent, they shape people’s life style and life philosophy.