互联网传播的发展,其意义主要已不在于花费的飞速增长,而在于移动互联网传播环境的形成与成熟,其所携带的新的互联网精神对于整个品牌传播规则的冲击与重建,进而影响广告运作的基本方式,改变广告业的整体生态。不管是品牌还是广告公司,谁能够发现甚至拥抱新的传播现实及其背后的新规则,谁就能立于不败之地,并得到新的发展契 The significance of Internet communication development lies not in the rapid growth of spending but in the formation and maturity of the mobile Internet communication environment. The new Internet spirit it carries has impacted and rebuilt the entire brand communication rules, thereby affecting the operation of advertising The basic way to change the overall ecology of the advertising industry. No matter brand or advertising company, who can find out and even embrace the new communication reality and the new rules behind them, can be invincible and get a new development deed