当今大学生作为社会特殊的消费群体,他们的消费行为具有一定的规律性和盲目性特征,部分消费心理和消费行为表现出了非理性的倾向。本文通过对当代大学生的消费现状进行深入分析基础之上,提出了大学生应该树立的正确消费观。 Today’s college students as social special consumer groups, their consumer behavior has a certain regularity and blindness characteristics, part of the consumer psychology and consumer behavior showed an irrational tendency. Based on an in-depth analysis of contemporary college students’ consumption status, this paper puts forward the correct concept of consumption that college students should establish.