在当前新媒体发展趋势下,建构高校思想政治教育是时代发展进步的基础、社会受众基础、宣传媒介基础。而新媒体时代的出现,使高校大学生思想政治教育工作能够获得更好的创新发展,但在同时也依然面临着较为严峻的发展现实。因此,本文重点阐述了如何对高校思想政治教育工作进行创新的有效策略。 Under the current trend of new media development, ideological and political education in colleges and universities is the basis for the development and progress of the times, the foundation of social audiences and the foundation of media. However, the advent of the new media era has enabled the college students’ ideological and political education to get better innovation and development, but at the same time they still face a rather serious reality of development. Therefore, this article focuses on how to carry out innovative and effective strategies for ideological and political education in colleges and universities.