一、电子商务与特许经营之间具备天然的兼容优势网络经济的高速发展既为世界经济创造了新的发展空间,也带来了前所未有的尴尬。许多依托电子商务而发展的公司不得不面对由于网络带来的业务迅速扩张和自身实力明显不足而造成的角色错位,他们在急觅出路的同时,发现了以“克隆”本 First, there is a natural advantage of compatibility between e-commerce and franchising. The rapid development of the network economy not only creates new space for development in the world economy, but also brings unprecedented embarrassment. Many companies relying on e-commerce have to face the dislocation of their roles due to the rapid business expansion brought by the Internet and the obvious lack of their own power. While they are finding a way out, they find that companies that rely on “cloning”