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IMI(创研)市场信息研究所,是由北京广播学院广告学系同日本消费者研究株式会社(CRC)建立的共同研究机构。IMI以“CREATIVE MARKETING”作为研究与作业的导向,利用合作双方多年的研究经验,已经在中国市场的研究中取得了一些创建性的研究成
IMI (Create Research Institute) Market Information Institute is a joint research institute established by the advertising department of Beijing Broadcasting Institute and Japan Consumer Research Corporation (CRC). IMI used “CREATIVE MARKETING” as a guide for research and operations. Utilizing years of research experience from both parties, IMI has achieved some creative research in the Chinese market.