“麦肯纳一说话，整个苹果公司都在听。”前苹果么司最高主管史考利如是说。麦肯纳是美国当代最顶尖矿行销顾问，近二十年来美国硅谷地区最炙手可热的行饶权威，他的客户包括苹果、英特尔等著名的大公司，F时也在史丹福大学、哈佛大学设有讲座，著作有《挑战IBM））等书。在《 “As soon as McKenna speaks, the entire Apple company is listening.” Former Apple chief executive Shikeley said. McKenna is America’s top contemporary mine marketing consultant, the hottest Rao authoritative power in the Silicon Valley in the United States for nearly two decades. His clients include famous big companies such as Apple and Intel, while F also operates at Stanford University and Harvard University Lectures, books, “Challenge IBM)) and other books. in”