做了十多年公关,越发觉得有个最基本的问题需要回答,那就是:公关到底在“做”什么?说实话,有关公关的定义的确已经不少了,我们不妨举例说明,如:①美国公关协会的定义是:公共关系是一个组织为获得公众的信任与好感,借以迎合公众之兴趣而调整其政策与服务的一种持续工作;公关是一种专业技术,这种技术在于激发公众对一个组织的了解并产生信任。②英国公关协会的定义:公关的实践致力于有计划地、持续地建立和维护一个组织及其公众之间的良好愿 Do more than 10 years of public relations, the more we feel that there is a basic problem that needs to be answered, that is: public relations in the end “to do ” what? To be honest, the definition of public relations has indeed a lot of, we may wish to illustrate, : ① The PR Association is defined as: Public relations is a continuous organization that regulates its policies and services in order to gain the public’s trust and affection in order to cater to the public’s interest. Public relations is a kind of professional technique. Inspire the public about an organization and generate trust. (2) The definition of PR in the United Kingdom: PR practice devoted to establishing and maintaining a good will between an organization and its public in a planned and sustained manner