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她在网易最糟糕的时候加盟,却取得了出人意料的成功“答应加入网易的时候,它还被纳斯达克股市停牌,面临着管理层的更迭。”2002年初,中国三大门户网站之一的网易跌入寒冬,人心浮动,很多人选择了离开。这时候,有一位名叫胡智琴的新加坡女子却逆潮而动,加入了这家岌岌可危的互联网公司,担任了最具挑战的高级副总裁职位,主管市场及销售部。当时,没人看好网易,更没人看好这位年轻漂亮但外表柔弱的女孩子。然而,3年过去了,胡智琴出人意料地帮助网易在市场销售上打了个翻身仗。承继2002年及2003年的高速销售增长,2004年,网易网络广告收入再创新高,网络广告全年收入较2003年增长了81.6%,超过1.5亿元。胡智琴本人也在由《现代广告》主办、北京大学现代广告研究所承办的“2004年中国广告业年度人物”评选中获“中国广告业年度十大传媒公司经理人”。在《广告导报》所进行的行业评选中,胡智琴获“中国广告20@4年度十大风云人物”。
She joined NetEase worst time, but achieved unexpected success “agreed to join Netease, it was suspended Nasdaq stock market, facing the management changes.” In early 2002, China’s three major portals NetEase fall winter, people floating, many people chose to leave. At this time, a Singaporean woman named Hu Zhiqin turned upside down and joined the precarious Internet company as the most challenging senior vice president in charge of marketing and sales. At that time, no one optimistic about Netease, but no one optimistic about the young beautiful but soft-looking girl. However, three years later, Hu Zhiqin unexpectedly helped Netease hit a battle on the market. Following the high-speed sales growth in 2002 and 2003, NetEase’s advertising revenue hit a new high in 2004. The annual revenue of online advertising increased by 81.6% over 2003 to more than 150 million yuan. Hu Zhiqin himself was also sponsored by “Modern Advertising” and was named the “Top Ten Media Companies Manager of China’s Advertising Industry” in “2004 China Advertising Personality of the Year” hosted by Institute of Modern Advertising of Peking University. In the “Advertising Guide” conducted by the industry selection, Hu Zhiqin won the “China Advertising 20 @ 4 Top Ten Man of the Year.”