投资银行和其他经济领域一样,在其发展初期往往以积极扩张的战略为主,抢占市场份额、形成垄断优势是该时期的主要目的。高额的垄断利润抵消了庞大的费用支出对公司财务状况的影响。但是,随着行业发展逐步走向成熟,其他公司的进入逐步削弱了传统领域的垄断优势,钱变得越来越难赚,巨额费用支出则显得更具有刚性。要想在激烈竞争中保持利润的相对稳定,将公司成本控制在一个相对合理的水平上就成为公司发展的首要原则。国际投资银行近百年的发展历史向我们展示了公司管理重心从收人扩张到成本控制的变化过程。我国证券公司虽然从产生至今仅有十几年的历史,但就其发展过程 As in other economic fields, investment banks often dominate the aggressive expansion strategy in their early stages of development. It is the main purpose of this period to seize market share and form a monopoly advantage. High monopoly profits offset the impact of huge expenses on the company's financial position. However, with the gradual maturity of the industry, the entry of other companies has gradually weakened the monopoly advantages of the traditional fields, the money has become more and more difficult to earn, and the huge expenditure has become more rigid. In order to maintain the relative stability of profits in fierce competition, controlling the cost of the company at a relatively reasonable level has become the first principle of the company's development. The recent history of the international investment bank's development over the past century shows us the process of changing the focus of corporate management from revenue expansion to cost control. Although the securities companies in our country have had only a dozen years of history since their birth, they have been developing their own ways