广播节目发展至今,已进入了窄播时代。听众选择广播的余地越来越广,对节目的要求也越来越高,文艺节目面临前所未有的挑战。争取听众,提高收听率当然要以节目质量取胜,节目的包装和主持人的主持风格也占相当大的比例。首先,节目的版头、宣传片花作为节目的先期导入,具有不可忽视的作用。它可以帮助听众识别节目,还可以作为一种气氛铺垫,激发听 The development of radio programs so far has entered the narrowcasting era. Listeners have more and more options for broadcasting, and the demand for programs is also getting higher and higher. Literary programs are facing unprecedented challenges. For the audience to improve the listening rate, of course, to win the program quality, program packaging and hosting mode also accounted for a considerable proportion. First of all, the program version of the head, promo flower program as the pre-import, with a can not be ignored. It can help the audience identify the program, but also as an atmosphere pave the way to stimulate listening