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随着市场竞争日趋激烈,名牌在市场竞争中越来越占据着独有的竞争优势,因而如何去争创名牌、开发名牌、扩展名牌和保护名牌被不少工商企业列入了企业的中长期发展战略规划。然而,值得一提的是,时下一些企业由于对争创市场名牌缺乏正确的认识和科学、详尽的了解,致使企业在实施名牌发展战略和营销策略中都相继走入误区,如不及时引起高度重视,将极不利于企业的生产经营。
With the increasingly fierce market competition, brand names are increasingly occupying unique competitive advantages in market competition. Therefore, how to establish brand names, develop brand names, expand brand names, and protect brand names has been included in the mid- to long-term development of enterprises by many industrial and commercial enterprises. Strategic Planning. However, it is worth mentioning that, due to the lack of correct understanding and scientific and detailed understanding of the market name brand, some enterprises nowadays have entered the misunderstanding in the implementation of brand development strategy and marketing strategy. Attention will be extremely detrimental to the company’s production and operation.