区域品牌如何对抗强龙?七喜电脑是个非常典型的例子。它在一个过度成熟.充斥着超级巨人的PC行业里起步、成长,并且牢牢守住华南地区,很不容易。首先,定位准确。成立之初.七喜电脑就定位在中低端家用.坚决不做商用。因为当时商用电脑是更大的PC品牌的势力范围。而中低端的家庭用户注重价格,在这方面七喜更有优势。其次,七喜电脑的营销模式很厉 Regional brands how to fight the strong dragon? Hedy computer is a very typical example. It’s not easy to start, grow, and hold in southern China in an over-mature PC industry full of super-giants. First of all, positioning accuracy. The beginning of the establishment. HEDY computer positioning in the low-end home. Firmly not to do business. Because at the time of the commercial computer is a bigger PC brand sphere of influence. In the low-end home users focus on prices, in this regard, HEDY has more advantages. Second, the marketing model of HEDY computer is very strong