一个产品能否卖得好,除了品牌影响力、产品质量和销售策略以外,产品使用技术和卖点,在目前产品同质化严重的竞争环境下,愈发重要。所谓产品卖点,就是给用户一个乐意购买和使用的理由。它由两部分内容组成:首先,是不是管用;其次,是不是赚钱。第一个取决于产品质量和实际表现,第二个取决于品牌影响力和性价比。质量过关甚至过硬的产品是其销售的基础之一,但不是唯一。农户对产 Whether a product can be sold well, in addition to brand influence, product quality and sales strategy, product use technology and selling point are becoming more and more important under the current homogeneity of the product. The so-called product selling point, is to give users a happy to buy and use the reason. It consists of two parts: first, is not effective; second, is not to make money. The first depends on product quality and actual performance, the second depends on brand influence and cost. Quality is one of the cornerstones of sales, but not the only one. Farmers on the production