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世界头号高尔夫球手、连续两届世界最佳运动员、身价10亿美金的泰格·伍兹首访中国参加观澜湖挑战赛,获得圆满成功,此事虽已过半年有余,但在中国体育产业风起云涌和体育市场“犹抱琵琶半遮面”的情况下,至今仍有许多媒体和朋友在说起这项活动,也经常邀请我们去说一些体会和心得,当初全国共计有近两百家媒体跟踪报道了此事,虽然绝大部分都是从新闻的角度、或是从体育、或是从社会现象去报道,亦有许多经济类媒体对项目背景和现象进行了很好的剖析,在此对朋友们深表感谢。这项中国至今投入最大的单项赛事,尤其是完全由民营资本运作的。活动举办后,在全国的产业界、策划界及广告界引起了极大的反响,被许多媒体誉为2001年中国最成功的营销案例之一,也是2001年体育产业的一面
World’s Number One Golfer, Two-Time World’s Best Athlete, $ 1 Billion Tiger Woods First Visit China to Participate in Mission Hills Challenge with Full Success, Although More Than Six Months Has Been Exposed to China’s Sports Industry And the sports market, “still holds half of the cover,” there are still many media and friends talking about this event. They often invite us to say some experiences and experiences. At that time, there were nearly 200 The media coverage reported this matter. Although most of them are reported from the perspective of news, from sports or from social phenomena, there are many economic media that provide a good analysis of the background and phenomena of the project. This is very grateful to my friends. China has so far devoted the largest single event, especially entirely run by private capital. After the event was held, it has aroused great repercussions among the industrial, planning and advertising industries across the country. It was praised by many media as one of the most successful marketing cases in China in 2001 and one of the sports industries in 2001