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伤敌一千,自损八百。两强在“怕上火”市场全面肉搏。连番挤压之下,草芥亦难存。“伤敌一千,自损八百。”王老吉大健康公司(以下简称“王老吉”)董事长吴长海对《二十一世纪商业评论》(以下简称《21CBR》)记者如是说,用以形容王老吉与加多宝之间的纷争。大约在10年前,中国的凉茶还只是偏安一隅的土特产;10年以后,它已是一道被冠以超过300亿元并超越“两乐”的巨型蛋糕。如今,连场超越教科书规则的商战,更彻底改变了这个行业的生态。
One thousand hurt the enemy, since the damage eight hundred. Two strong “afraid of getting on fire ” the market fully combat. After repeated squeeze, Caulis also hard to survive. “Wounded one thousand, since the loss of 800. ” Wang Lao Ji big health company (hereinafter referred to as “Wong Lo Kat”) Chairman Wu Changhai on “21st Century Business Review” (hereinafter referred to as “21CBR”) , Used to describe the dispute between Wong Lo Kat and JDB. About 10 years ago, the herbal tea in China was only a native product of the Xianan Corner. Ten years later, it was already a giant cake topped by more than 30 billion yuan and surpassing the “Two Leds.” Nowadays, even the business war beyond the textbook rules has completely changed the ecology of this industry.