江铜品牌建设应以单一品牌战略为主,其策略是以商标整合为品牌建设的切入点。根据产品的市场定位不同区别对待,有步骤地由多商标向“江铜”牌集合。 The construction of JCC should be dominated by a single brand strategy. Its strategy is to integrate trademarks into brand building. According to the different market positioning of the product to be treated differently, step by step from the multi-trademark to “” Jiangxi Copper "card collection.