兼顾了“专业性”(财务管理)和“行业性”(房地产)两个维度,所以同时适合专业读者和行业读者,特别适合财务类、地产类从业者2012年之前,中国房地产还是卖方市场,许多房地产企业想不大赚特赚都不行;至2012年底,全国有3万多家房地产企业,但只有万科等有数的几家企业发展到行业的领袖地位。为什么?中国房地产业协会副会长朱中一说:“在这种卖方市场主导的模式下,大多数中小房地产企业 Taking into account the two dimensions of ”professional“ (financial management) and ”industrial“ (real estate), it is suitable for both professional readers and industry readers, especially for financial and real estate practitioners. Before 2012, China Real Estate Or the seller’s market, many real estate companies do not want to make huge profits will not work; to the end of 2012, there are more than 30,000 real estate companies nationwide, but only Vanke and other countless few companies to develop into the industry leader. Why? China Real Estate Association vice president Zhu Zhongyi said: ”In this seller-dominated model, most small and medium real estate companies