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卫视频道的品牌化之路并非一蹴而就,而需要不断地丰富包含绩效与形象在内的品牌内涵,进而提升品牌反应并持久维护品牌关系。近年来,电视产业在政策扶持与市场成熟的双重驱动下欣欣向荣。尼尔森网联全媒体广告洞察数据显示,中国电视广告刊例收入在2011年传
The brand channel of TV channel is not accomplished in a single step, but needs constant enrichment of brand connotation including performance and image so as to enhance brand response and maintain brand relationship. In recent years, the television industry has thrived under the dual drive of policy support and market maturity. Nielsen network all media advertising insight data show that China’s TV advertising revenue in 2011