浅谈售后服务在促销中的作用冯忠英，牟延林促销，是指企业以各种手段向消费者传递商品或劳务信息，以便影响和促进消费的行为，是市场营销组合要素之一。随着市场经济的发展，商家、厂家在市场中竞争日趋激烈，消费者的需求变化急剧，潜在消费者不断形成。促销是沟通商品... Talking about the role of after-sales service in promotion Feng Zhongying, Yan Yanlin promotion refers to the enterprise’s use of various means to deliver goods or labor information to consumers in order to influence and promote consumer behavior. It is one of the elements of marketing mix. With the development of the market economy, the competition between businesses and manufacturers in the market has become increasingly fierce. The demand for consumers has changed dramatically and potential consumers are constantly forming. Promotions are communication products...