动漫产业是非常具有上升空间与发展前途的文化产业,动漫衍生产品的设计与开发是动漫产业链中的关键环节,目前动漫教学与衍生产品设计之间缺少相互的交流与融合。为了培养符合市场需求的动漫人才,对动漫衍生产品设计的教学模式进行改革与调整,以适应动画产业市场的发展。 The animation industry is a cultural industry with great room for growth and development. The design and development of animation derivative products is a key link in the animation industry chain. At present, there is a lack of mutual exchange and integration between animation teaching and derivative product design. In order to cultivate the animation talents in line with the market demand, the teaching mode of animation derivative product design is reformed and adjusted to suit the development of the animation industry market.