对财产保险公司引入市场营销机制的探讨○朱守中一、引入市场营销机制的必要性市场营销机制在我国的运用尚处于初级阶段，随着市场经济的建立和发展，过去那种以“生产”、“产品”为中心的营销思想，已远不能适应变化了的外部环境。在保险业中，特别是财产保险业中引入市... The introduction of marketing mechanism for property insurance companies Zhu Shouzhong I. The Necessity of Introducing Marketing Mechanism The application of marketing mechanism in our country is still in its infancy. With the establishment and development of market economy, “Product” as the center of marketing ideas, far from being able to adapt to the changing external environment. In the insurance industry, especially in the property insurance industry to introduce the city ...