2020年以后将进入汽车市场的潜在消费者,也就是现在的中学生、大学生,我们将他们称为“下一代消费者”。现在是时候着手研究这个未来消费者群体了。这个群体的年轻人“非常聪明,有见识,期待很多快速有趣的变化。他们欣赏品牌背后的价值,看重汽车如何能够帮助他们代表自己。他们的生活态度、汽车消费观念、品牌观念、购物习惯等将很大程度上决定了未来的营销模式,甚至商业模式。相对于现有汽车消费群体,下一 The potential consumers who will enter the automotive market after 2020, which are now middle school and college students, are what we call them ”next generation consumers.“ It’s time to start researching this future consumer community. The young people in this group are ”very clever, knowledgeable and expecting many quick and interesting changes. They appreciate the value behind the brands and how cars can help them represent themselves. Their attitudes to life, ideas about car spending, brand perceptions, shopping habits Will largely determine the future of the marketing model, or even business model.Compared with the existing car consumer groups, the next