自主经营是传统的服装终端销售形式之一,随着国内服装零售行业的不断发展,对这一传统形式产生了巨大的冲击。本文以终端销售的进货方法、定价方法、陈列方法和行销方法为切入点,深入探讨传统模式如何在新形势下破茧重生,更好地实现终端销售的科学性,走出一条适应时代发展的升级之路。 Independent operation is one of the traditional form of garment terminal sales. With the continuous development of the domestic garment retail industry, this traditional form has had a huge impact. In this paper, the terminal sales purchase methods, pricing methods, display methods and marketing methods as the starting point, in-depth discussion of the traditional model how to break new ground in the new situation, to achieve better terminal sales of science, out of a development to adapt to the development of the upgrade the road.