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采用文献资料法,在《国民旅游休闲纲要》实施背景下,对我国体育休闲旅游现状和体育健身旅游开展现状进行分析,并对目前所面临的问题提出对策。研究结论 :发展体育健身旅游,应当突出特色、打造精品;建构品牌层次;建立专业的体育健身旅游品牌设计及导游团队;建立体育旅游专门人才的培养机制;出台体育旅游法规,制订体育旅游安全保障措施;整合全国体育旅游市场资源,成立体育旅游协会等。体育健身旅游将成为新的消费热点,越来越受到人们的推崇,制定体育旅游的法规,规范旅游市场,开发旅游产品,打造旅游精品及品牌,体育健身旅游模式的优化升级等成为当前亟待解决的问题。
By using the method of literature and information, this paper analyzes the present situation of sports leisure travel in our country and the status quo of sports and fitness tourism under the implementation of “Outline of National Tourism and Recreation”, and puts forward some countermeasures to the problems we now face. Research conclusions: The development of sports fitness tourism should highlight the characteristics, build quality; build the brand level; professional sports fitness tourism brand design and tour guide team; to establish sports tourism professionals training mechanism; the introduction of sports tourism laws and regulations, the development of sports tourism safety and security Measures; integration of the national sports tourism market resources, the establishment of sports and tourism associations. Sports fitness tourism will become a new consumer hot spots, more and more people respected, the development of sports tourism laws and regulations, standardize the tourism market, the development of tourism products, build tourism boutique and brand optimization and upgrading of sports and fitness tourism has become the urgent solution The problem.