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近年来伴随着西部大开发/东北振兴和中部崛起等区域发展战略的实施,区域间差距不但没有缩小,反而呈现出继续扩大的趋势。究其原因,体制环境、政府职能转变、科技水平和观念等软投入落后是影响欠发达地区经济发展的根本性制约因素。而在新时期,要想使欠发达地区的旅游市场打开,就迫切需要一系列的解决对策,传统的旅游营销模式显然已经不能适用快速膨胀的旅游景点建设,要想在众多的旅游地中吸引旅游者的目光,可以通过创意营销来取胜。本文主要是通过对欠发达地区的不足条件进行分析,然后根据基本情况提出新时期旅游营销的新形势,如何使创意营销深入到旅游企业内部,从而达到吸引旅游者的目的。
In recent years, along with the implementation of regional development strategies such as the grand western development, the revitalization of the northeast and the rise of the central region, the gap between regions has not only been narrowed, but has continued to expand. The reason is that the backwardness of the soft investment such as the institutional environment, the transformation of government functions, the level of science and technology, and the concept are the fundamental constraints that affect the economic development in underdeveloped areas. In the new era, in order to open the tourism market in underdeveloped areas, a series of solutions are urgently needed. The traditional tourism marketing model is apparently unable to adapt to the rapid expansion of tourist attractions. To attract tourists in numerous tourist destinations Tourist’s eyes, you can win by creative marketing. This article mainly analyzes the inadequate conditions in underdeveloped areas, and then puts forward the new situation of tourism marketing in the new period according to the basic situation. How to make creative marketing penetrate into the tourism enterprises so as to attract tourists.