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浙报传媒花费巨资收购边锋浩方,这是2012年传媒界的一件大事。对于浙报传媒收购边锋浩方的举动,业界学界反响不一,有赞成,有反对,有不解。春节前夕,浙江日报报业集团社长高海浩在内部网络上发布了一封致全体浙报人的公开信。公开信对浙报传媒的收购及进一步转型战略构想进行了深入解读与阐释,引起热议。本刊特发表这封公开信(略有删节),希望对传统纸媒的战略转型有所启发。
Zhejiang newspaper media spend huge sums of money to buy winger Hao Fang, this is a major event in 2012 media. Zhejiang Daily acquisition of the wing for the ho square move, the industry echoed different industries, there are in favor, with opposition, puzzled. On the eve of the Spring Festival, Gao Haihao, president of Zhejiang Daily Newspaper Group, released an open letter to all the Zhejiang Daily on the internal network. The open letter carried out an in-depth interpretation and explanation of the acquisition and further strategic restructuring of Zhejiang Press and caused heated discussions. We published this open letter (slightly abridged), hoping to enlighten the strategic transformation of traditional paper media.