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鸡蛋虽小,可有人在卖法上动了点脑筋,为此销量大增。他的“蛋经”可概括为“鸡蛋三卖”。一是把蛋黄、蛋清分开卖,适应不同口味的需要,买家不用花多余的钱买不喜欢吃的部分。二是标上“生日”卖。每一枚蛋壳都印上一行小字:某年某月某日,就是鸡蛋的“生日”。这样的鸡蛋也能辨别存放时间的长短。三是贴着商标卖。对于从著名的鸡蛋产地批发来的鸡蛋,他让当地农民在鸡蛋上贴商标,借品牌知名度扩大影响面。
Although the egg is small, some people can move some brains in selling the law, so the sales increase greatly. His “egg sutra ” can be summarized as “egg three sell ”. First, the sale of egg yolk, egg white separately to meet the needs of different tastes, buyers do not have to spend extra money to buy do not like to eat. Second, marked “birthday” to sell. Each egg shell is printed on a line of small print: a certain day of a year, is the egg’s “birthday”. This egg can also identify the length of storage time. Third, the trademark is sold. For eggs that come from well-known egg producers, he asked local farmers to put trademarks on their eggs and increase their brand awareness.