旅游作为一种绿色产业,以其高收益,低污染,高附加值等特征成为各国重点发展的产业之一。随着旅游业的迅速发展,旅游购物开始展现出其在促进地区旅游产业和本土经济发展方面的重要性。购物的成功已否往往直接决定游客的整体满意度。有的学者甚至把旅游购物的发展水平看作评价地区旅游发展水平的重要指标。 Tourism, as a green industry, has become one of the key industries under development in various countries due to its characteristics of high yield, low pollution and high added value. With the rapid development of tourism, tourism shopping began to show its importance in promoting the tourism industry in the region and the local economy. The success of shopping has often directly determine the overall satisfaction of tourists. Some scholars even consider the level of development of tourism and shopping as an important index to evaluate the level of regional tourism development.