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318国道被有些学者称为中国的景观大道,而318国道上的川藏线作为大道上成都至拉萨一段路线,是大道上最为精华独特的一段,因为它是自然景观和人文景观聚集的巨大景观库,如果把川藏线路作为汽车观光旅游产品开发地,有着其独特的资源优势。文章从旅游资源、交通、区域合作等方面分析汽车旅游产品优势,并提出设计最佳旅游线路,还对川藏线作为汽车观光旅游资源的开发提出几点建议,以求最大限度满足旅游者的审美需求,更可以为沿途旅游经济发展做出贡献,实现其旅游资源的可持续发展利用,从而推动西部大开发进程。
State Road 318 is called by some scholars as the landscape road of China. The Sichuan-Tibet line on State Road 318, as a route from Chengdu to Lhasa on the avenue, is the most quintessential part of the avenue because it is a huge landscape of natural and cultural landscapes Library, if the Sichuan-Tibet line as a car tourism product development, has its unique resource advantages. This paper analyzes the advantages of tourism products from the aspects of tourism resources, transportation and regional cooperation, and puts forward some suggestions on how to design the best tourist routes. It also puts forward some suggestions on how to develop the tourism resources of Sichuan as a tourist attraction in order to meet the needs of tourists Aesthetic needs, but also can contribute to the economic development of tourism along the way to achieve the sustainable development and utilization of its tourism resources, so as to promote the process of the western development.